Interview Style
Chick-fil-A’s In House Awards Publication


Susie Boyce, Texas
01 September 2016

– operator interview, write copy, collaborate
with operator re: edits, operator approval before 
submission of final copy
– word counts: intro-53, q&a’s-55 (each), winning ideas-29
– billing hours (approximate): 3-4
Winning Operator’s “Symbol of Success” Write-up
Operator John Doe strongly recommends hiring a professional coach or doing graduate studies in executive leadership. The two years he spent earning his degree at the University were well worth his time, resulting in 50% growth at his Restaurant.

John maintains, “There’s no way to do that organically.”

“There’s no way to do that organically.”

How do you best share Chick-fil-A’s Vision-Values?
Develop a Vision with a coach or mentor. Ours is stated in two sentences with four corresponding Values and printed on a 4’x8’ banner. We regularly discuss our Vision-Values while coaching, teaching, mentoring, and disciplining. If your Leadership Team is aligned with the Vision, your Team Members will receives consistent messaging.
What steps are you taking to pursue business beyond the Restaurant?
These ideas are borrowed from Tony Hsieh, CEO of Zappos. First, give your Team a perception of growth and progress by showing them a roadmap to success  Define how to get from here to there. Next, foster a community of connectedness within the store. Finally, share your Vision with everyone, everywhere.

Winning Idea

Ask for help

“Ask for help. You are the average of the five people you hang out with the most. If you’re
the smartest within your circle, who’s bringing your average up?”
“When your Team is happy to be at the Restaurant, the Values they emulate translate to
the Community. Your Team naturally grows the business for you.”

Winning Idea

Happy Teams

Susie Boyce

Contributing Writer for Flower Mound Gazette and KSL

Blogger, Writer, Presenter, Educator, Marketing Copy Creator, Editor